Algarve · Portugal

Coliving consultant in the Algarve. Past the surf-camp ceiling.

The Algarve is the most over-cluttered premium hospitality market on the Iberian peninsula. There are more surf-camps, yoga retreats, and coliving experiments than any other 200-kilometre stretch in Europe. Almost none of them clear €100k of profit a year. The few that do operate by a completely different playbook.

What actually works

Sharp concept narrowing. Sober, longevity, screenwriter, founder-house, post-divorce, choose one. Off-grid or near-off-grid energy. Founders who can host without being on stage. Real dinners. Real silence available somewhere on the property.

What kills these projects

The 'we have a pool, ocean view, and yoga deck' deck. Pricing in the same band as a beach hotel. Marketing on Instagram only. Trying to operate year-round without a winter programme that fits the cold months.

Founder note

I've reviewed more Algarve decks than any other market. The pattern is identical. The founder is in love with the property and has not decided who pays them. The ones who survive year three picked a niche so narrow most of their friends thought it was crazy.

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