Pricing ยท 5 min read
Premium Coliving Pricing Strategy: What to Charge and Why
Most operators price coliving like budget accommodation with extras. The serious ones price it like a lifestyle membership. And let the wrong guests filter themselves out.
Pricing is the single most under-thought decision in a coliving launch.
Operators either copy a competitor and undercut by 10%, or pull a number out of the air based on what feels comfortable to ask. Both approaches leak money for the entire life of the business.