Sober hospitality ยท 5 min read
Sober Coliving as a Hospitality Model: The Quiet Premium Category
Sober-friendly and recovery-adjacent hospitality is one of the most under-served, fastest-growing premium categories in the market. And one of the easiest to do badly.
There is a serious, quiet, growing market for hospitality that protects clarity instead of selling its absence.
Founders coming off burnout. Investors rebuilding focus. People who have stopped drinking but do not want to spend their next holiday in a recovery centre. Creatives looking for a month of clean nervous-system input. None of them are being served well by the current hospitality industry.